The AI Marketing Stack That NEW Coaches need to Get Clients
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Why Most Coaches Still Struggle to Get Clients
You have tried it. You signed up for ChatGPT, maybe Claude too. You wrote a bio with it. You generated some LinkedIn posts. You …
ETHAN COLE

How to Use AI to Prepare for a Discovery Call
Most coaches who struggle on discovery calls have the same problem: they walk in underprepared and walk out with a vague promise from the …
ETHAN COLE

The 5 AI Tools Every New Coach Needs
Most new coaches have a tool problem. Not because they have too few tools — because they have too many of the wrong ones, …
ETHAN COLE

ChatGPT vs Claude for Coaches
Every week a new coach asks me some version of the same question: should I be using ChatGPT or Claude? They have tried both, …
ETHAN COLE

How to Write a Bio With AI That Gets You Booked
Your coaching bio is not getting you clients. And the problem is almost certainly not your credentials, your niche, or your years of experience. …
ETHAN COLE

The 2026 AI Marketing Stack for Coaches
Open your Instagram right now. I’ll wait. What do you see? “The ChatGPT Killer is FINALLY here.” “Stop using Midjourney — use THIS instead.” …
ETHAN COLE