The AI Marketing Stack That NEW Coaches need to Get Clients

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A cracked gear with an AI chip at the center, representing AI tools failing without a supporting system

Why Most Coaches Still Struggle to Get Clients

You have tried it. You signed up for ChatGPT, maybe Claude too. You wrote a bio with it. You generated some LinkedIn posts. You …
ETHAN COLE
A four-step workflow diagram showing AI-assisted discovery call preparation: research, script, objections, follow-up

How to Use AI to Prepare for a Discovery Call

Most coaches who struggle on discovery calls have the same problem: they walk in underprepared and walk out with a vague promise from the …
ETHAN COLE
Five AI tool icons arranged in a workflow map for a new coaching business

The 5 AI Tools Every New Coach Needs

Most new coaches have a tool problem. Not because they have too few tools — because they have too many of the wrong ones, …
ETHAN COLE
Split screen illustration comparing ChatGPT and Claude AI tools for coaching work

ChatGPT vs Claude for Coaches

Every week a new coach asks me some version of the same question: should I be using ChatGPT or Claude? They have tried both, …
ETHAN COLE
Coach writing a professional bio with AI tools on a laptop

How to Write a Bio With AI That Gets You Booked

Your coaching bio is not getting you clients. And the problem is almost certainly not your credentials, your niche, or your years of experience. …
ETHAN COLE
Coach building an AI marketing stack with digital tools in 2026

The 2026 AI Marketing Stack for Coaches

Open your Instagram right now. I’ll wait. What do you see? “The ChatGPT Killer is FINALLY here.” “Stop using Midjourney — use THIS instead.” …
ETHAN COLE