My name is Ethan Cole. I’m a business and marketing coach with 20 years of coaching experience and 10 years in marketing and business intelligence. I’ve spent my career working with coaches at the hardest point — the beginning — helping them build structured, repeatable systems out of what usually starts as chaos.
Most of the coaches I work with are sharp, motivated, and stuck. They have a service worth selling, but no clear path from idea to client. They’re making it up as they go — a different strategy every week, a new tool every month, and no way to know what’s actually working.
My job, for two decades, has been to fix that. Not with inspiration, but with systems. Systems for offer design, client acquisition, conversion, and retention. And increasingly, over the past several years, with AI tools that make those systems faster and more accessible than ever.
Why I Built This Site
When I started integrating AI tools into my coaching practice and client work, I ran into the same problem every new coach runs into: too many tools, too many claims, and almost no honest information about what actually works for a small business with real constraints.
Most AI tool reviews online are written to rank for SEO, not to help someone make a decision. They describe features. They embed affiliate links. They don’t tell you whether the tool actually produced a usable coaching bio, a working discovery call script, or a social media post that generated a response.
I built AIProductBrief.com to be different. Every review on this site is based on hands-on testing against real coaching and marketing tasks. I run the tool. I evaluate the output. I tell you what worked, what didn’t, and what I’d actually pay for. I don’t publish sponsored reviews. I don’t inflate ratings for affiliate commissions. My reputation is worth more than that.
What I Cover
I test and review AI tools across four categories:
- Text generation — writing tools for bios, scripts, emails, and content
- Image creation — visual tools for coaches who don’t have a design budget
- Video production — tools for creating video content without a production team
- Voice — AI voice tools for automation, content, and client communication
I evaluate every tool against the tasks that matter to a new coach at early stage: getting visible, attracting leads, running discovery calls, closing clients, and delivering a consistent service.
What I Sell
In addition to reviews, I publish digital products — playbooks, checklists, scripts, and templates — built specifically for coaches who need to get moving fast. These aren’t courses. They’re operational tools you can use this week.
Every product I sell reflects the same framework I’ve used for 20 years: offer design, client acquisition, conversion, and retention. The difference is that they’re now built around the AI tools that make executing that framework faster and cheaper than it’s ever been.
Who This Site Is For
This site is built for new coaches in the United States who are in their first one to three years of business. Coaches who want practical execution — not another framework to think about. Coaches who are done with content that sounds good and produces nothing.
If you want to know which AI tools are actually worth using, and how to use them to build a coaching business that works, you’re in the right place.
Contact
For questions, review requests, or product support, reach me at:
contact@aiproductbrief.com
I read every message. I don’t have a support team. If you send something, you’ll hear from me directly.