Independent, in-depth reviews of AI tools built for coaches—focused on client acquisition, sales automation, content distribution, and campaign execution. Each review covers real use cases, strengths, limitations, pricing, and who the tool actually fits (no hype).
You have tried it. You signed up for ChatGPT, maybe Claude too. You wrote a bio with it. You generated some LinkedIn posts. You might have even used it to draft a discovery call script. And you still do not have consistent clients. The natural conclusion most coaches reach at this point is that the
Most coaches who struggle on discovery calls have the same problem: they walk in underprepared and walk out with a vague promise from the prospect to think about it. Then they send a generic follow-up email two or three days later and the conversation dies. The fix is not more charisma or a different pricing
Most new coaches have a tool problem. Not because they have too few tools — because they have too many of the wrong ones, added in the wrong order, with no clear picture of what each tool is supposed to do for the business. I have watched coaches spend their first three months testing AI
Every week a new coach asks me some version of the same question: should I be using ChatGPT or Claude? They have tried both, gotten inconsistent results from both, and now want someone to just tell them which one to use. Here is the problem with most comparisons you will find online: they compare features.
Your coaching bio is not getting you clients. And the problem is almost certainly not your credentials, your niche, or your years of experience. The problem is that your bio is written like a resume instead of a reason to book a call. Most new coaches write their bio the same way. They open with
Open your Instagram right now. I’ll wait. What do you see? “The ChatGPT Killer is FINALLY here.” “Stop using Midjourney — use THIS instead.” “This new tool just changed EVERYTHING.” Every day, a new product promising to revolutionize your business, disrupt your workflow, or make everything you’re currently using obsolete. Text tools like ChatGPT, Claude,